Established in 1994, CVEP has emerged as a vital innovator of regional business development initiatives, fostering entrepreneurship and diversifying industry with a focus on three key initiatives:

- Providing data and analytics to businesses, governments, and nonprofits to unveil opportunities in the Coachella Valley.
- Building the Coachella Valley's entrepreneurial ecosystem, connecting startups, mentors, and entrepreneurs with the resources and networks they need, and exposing young people to entrepreneurship.
- Expansion and retention of current Coachella Valley businesses.